Crafting B2B content that resonates, educates, and converts

Thoroughly researched, thoughtfully written, and carefully edited—I help you create content that engages and educates your target buyer.

Headshot of Melissa Malec of Melissa Malec Content Marketing
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Content writing
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Content strategy
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Content management
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Website copy

Clients past and present

Here's what I can do for you:

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content writing

Value-packed articles, ebooks, and case studies written to rank and resonate.

Whatever the content, I put your buyer at the heart of it and tactfully position your product as the solution to their problems.

Always written for a human, by a human--not AI. You won't be punished by the Google gods.

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Managed for you
content marketing

Overseeing your content calendar, briefing writers, editing content until its pristine, and measuring its impact?

That's got my name written all over it.

If you don't have the time or expertise to give to your content, leave it with me and I'll make sure your strategy (or the one I've built for you) is managed effectively.

Only then can your strategy do what it's set out to.

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content strategy

I'll design a strategy that:

  • links content goals to business goals
  • builds pillars for problems your product solves
  • places you directly in your buyer's path
  • + more!

Because content for the sake of content accomplishes nothing.

Take it from my clients

Headshot of Tim Hanson

Tim Hanson

Founder of fivethreeoh

Melissa understands the process of great content and how to rank it, turning it into over 10x more organic traffic in under 12 months.

She has a keen eye for detail, the reader and how each piece of content is a part of a larger marketing endeavour.

If I could clone Melissa as the Head of Content for all my clients, I would.

Headshot of Chase Tecimer

Chase Tecimer

Co-founder of Doorway

Melissa has been stellar. She asked all the right questions from the offset to gain a thorough understanding of our product, our market, and our positioning.

She expertly reflects our brand voice in her writing, and she always delivers on schedule. 10/10

Headshot of Chase Tecimer

Andy Smith

Marketing Manager at HatchWorks

Melissa is more than a content writer; she's a creative partner who brings exceptional value to our content program.

Her suggestions for enhancing content with visuals and her strategic thinking on distribution are unmatched.

Her proactive approach, offering ideas and strategies before we even ask. Her insight and willingness to go beyond the content brief make her an invaluable asset, ensuring the content she creates for us isn't just seen but felt and acted upon.

Hi there! I'm Melissa

Picture of Melissa Malec drinking tea in IstanbulAbout me
We'll be a perfect fit if you...
  • Oversee marketing or content at an HR, L&D, or workplace tech company
  • Want to create long form, customer-centric content
  • Are happy to connect me to internal stakeholders who can elevate content to the next level (including yourself!)
  • Understand that great content can't be left entirely to AI
  • Pay freelancers on time
Because I...
  • Have 3+ years experience in L&D and HR tech
  • Know that content marketing works best when your buyer is at its centre
  • Want to leverage your and your team's product, customer, and industry knowledge
  • Believe AI is a tool not a replacement
  • got bills to pay and trips to take ;)

Actions may speak louder than words...
but it's words that shape action.

What action do you want your audience to take?

Your content can get them there.

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Let's talk content that converts over coffee.