Crafting B2B content that resonates, educates, and converts
Thoroughly researched, thoughtfully written, and carefully edited—I help you create content that engages and educates your target buyer.
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Clients past and present
Here's what I can do for you:
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Buyer-centric
content writing
Value-packed articles, ebooks, and case studies written to rank and resonate.
Whatever the content, I put your buyer at the heart of it and tactfully position your product as the solution to their problems.
Always written for a human, by a human--not AI. You won't be punished by the Google gods.
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Managed for you
content marketing
Overseeing your content calendar, briefing writers, editing content until its pristine, and measuring its impact?
That's got my name written all over it.
If you don't have the time or expertise to give to your content, leave it with me and I'll make sure your strategy (or the one I've built for you) is managed effectively.
Only then can your strategy do what it's set out to.
Comprehensive
content strategy
I'll design a strategy that:
- links content goals to business goals
- builds pillars for problems your product solves
- places you directly in your buyer's path
- + more!
Because content for the sake of content accomplishes nothing.
Take it from my clients
Tim Hanson
Melissa understands the process of great content and how to rank it, turning it into over 10x more organic traffic in under 12 months.
She has a keen eye for detail, the reader and how each piece of content is a part of a larger marketing endeavour.
If I could clone Melissa as the Head of Content for all my clients, I would.
Chase Tecimer
Melissa has been stellar. She asked all the right questions from the offset to gain a thorough understanding of our product, our market, and our positioning.
She expertly reflects our brand voice in her writing, and she always delivers on schedule. 10/10
Andy Smith
Melissa is more than a content writer; she's a creative partner who brings exceptional value to our content program.
Her suggestions for enhancing content with visuals and her strategic thinking on distribution are unmatched.
Her proactive approach, offering ideas and strategies before we even ask. Her insight and willingness to go beyond the content brief make her an invaluable asset, ensuring the content she creates for us isn't just seen but felt and acted upon.
- Oversee marketing or content at an HR, L&D, or workplace tech company
- Want to create long form, customer-centric content
- Are happy to connect me to internal stakeholders who can elevate content to the next level (including yourself!)
- Understand that great content can't be left entirely to AI
- Pay freelancers on time
- Have 3+ years experience in L&D and HR tech
- Know that content marketing works best when your buyer is at its centre
- Want to leverage your and your team's product, customer, and industry knowledge
- Believe AI is a tool not a replacement
- got bills to pay and trips to take ;)
Actions may speak louder than words...
but it's words that shape action.
What action do you want your audience to take?
Your content can get them there.
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